ICONS SIMPLY LAST
When we started Prodesign in 1973, we knew that we wanted to create progressive and visionary frames. Frames that stood out. Ways for the modern individual to truly express themselves – representing what was coming more than what already existed. That kind of daring philosophy has now become our trademark.
In 2023, we will celebrate our 50th anniversary and for the first time in a while, it’s time to look back. In honor of crafting visionary designs for half a century, we will re-visit four of our most iconic frames – releasing them one by one. We will add new touches and design choices, making every icon sharper and more distinct than ever.
PRODESIGN is the pioneering eyewear company founded in Aarhus, Denmark in 1973. Today, after more than 40 years in the industry, ProDesign continues to deliver fresh and dynamic eyewear concepts that combine functionality and visual expression while remaining true to our Danish design heritage.