ICONS SIMPLY LAST

When we started Prodesign in 1973, we knew that we wanted to create progressive and visionary frames. Frames that stood out. Ways for the modern individual to truly express themselves – representing what was coming more than what already existed. That kind of daring philosophy has now become our trademark.

In 2023, we will celebrate our 50th anniversary and for the first time in a while, it’s time to look back. In honor of crafting visionary designs for half a century, we will re-visit four of our most iconic frames – releasing them one by one. We will add new touches and design choices, making every icon sharper and more distinct than ever.

4169 Col. 4211
6930 Col. 9011
3176 Col. 9121

 

 

 

PRODESIGN is the pioneering eyewear company founded in Aarhus, Denmark in 1973. Today, after more than 40 years in the industry, ProDesign continues to deliver fresh and dynamic eyewear concepts that combine functionality and visual expression while remaining true to our Danish design heritage.

8672 Col. 6037

 

 

 

 

No more excuses for avoiding the sun with our new and stylish Sun Concept. Enjoy #summervibes reflected by its contrasts in both appearance and materials. The styles come in retro shapes with modern sensibilities, in a great range of variated colors.