We are ProDesign. Born. Created. Designed. In Denmark.


ProDesign was founded in Aarhus, Denmark in 1973:
Today, ProDesign is a young, dynamic design company with more than 40 years of experience in the eyewear business.


When we create new concepts, we focus on maintaining close ties between functionality and visual expression and remain true to our Danish design heritage.



The Danish Heritage Collection


Loving our heritage. In the early days, ProDesign designed attractive eyewear that was comfortable to wear. We still do. This season, we also focus on design innovation, new colours and great fit.


We introduce frames in a wide variety of materials. We are even launching a brand-new combination of materials. The light and airy frames are slimmed to perfection for extra comfort. '


Inspired by nature, the new collection features pure metal colours and earthy tones, and it encapsulates the special glow of the setting sun.


Meet 4160 - Wire Temple →


The Axiom Collection


This is our core collection, inspired by Danish design classics. Made to be innovative, the Axiom collection is both technical and sporty, developed with flawless precision and fine craftmanship; and hallmarked by specially designed hinges.


In the new Autumn 2019 concepts, the reference to sports is accentuated by the stripes of color, which gives energy to the minimalistic masculine designs.


Meet 6927 - Aluminium/Titanium →


The Essential Collection


This is our core collection, inspired by Danish design classics and designed with an eye for timeless good looks. Every shape fits beautifully and has playful twists of colour.


This season we follow up on some of our all-time bestsellers using pure acetates, stainless steel and titanium. All frames are fully adjustable with an elegant touch.


Meet 1429 - Radial Line Follow Up →