Essential

Our 1700 concept is a true bestseller and we’re adding new shapes and colours to the well-known concept. Experience a rich level of detail created by the custom-built multicolour acetate and elegant millings in the end-piece creating depth in both color and structure. We’re introducing SEVENTEEN 1 in four colours and adding two new colours to 1700 and 3660.

The two layers of acetate that define CLEAR has just got a new touch with CLEAR 4. It’s a new and expressive, hexagonal shape in a size 53 — still with the characteristic interplay of color between the transparent top and coloured bottom layers of acetate. We’re launching it in four vibrant colourful combinations: Two elegant gradients and two fresh demis. This is followed by CLEAR 1 and 3 in one new color for each model.

Our 1700 concept is a true bestseller and we’re adding new shapes and colours to the well-known concept. Experience a rich level of detail created by the custom-built multicolour acetate and elegant millings in the end-piece creating depth in both color and structure. We’re introducing SEVENTEEN 1 in four colours and adding two new colours to 1700 and 3660.

We’re introducing TOPO: An entirely new Prodesign concept inspired by the layers in topography. This frame artfully layers acetate and combine matching colours in elegant combinations. The milling at the end piece subtly reveals the underlying color layers — an idea that is also reflected on the temples, revealing the characteristic detail from the side view as well. TOPO will be available in two male and two female models in a range of colour tones.

FORCE stands as a testament to the Essential collection from Prodesign. Forged from titanium each frame stands out — with its moulded front and sculptured curvature.  The debossed details at the end piece provides a color tone detail that is matched in the temples. Pick your choice in the broad range of colors; from vibrant red or blue to more toned down blue and black.

Another new Prodesign concept is born: We’re introducing STEP, where the strong expression of stainless steel meets modern design. STEP combines robust steel fronts with laminated acetate temples, sculpted and textured with slanted lines. This creates a frame with a highly dynamic and energetic look. Get it in various colorways; ranging from classics with subdued front to wilder combinations.

We’re proudly unveiling LINED — a new concept that captures the elegance and subtle detailing of strong female eyewear design. As the name tells, LINED is defined an engraved color line that flows seamlessly from the start of the temple, wrapping around the end-piece, to encircle the eyes. It comes in two shapes, available in six color variants — all boasting a contrasting end tip playing off the engraved line to add another layer of sophistication.

Discover the evolved elegance of DIVIDE our celebrated collection, where ProDesign's legacy meets modern refinement. We’re Introducing three new colours in total to DIVIDE 2, 3 and 4 respectively — while adding a new smaller male size 52. Now, you’ll get to enjoy the two-toned titanium  frames and lightweight construction in novel ways.

TRIPLE is a cool and colourful combi concept. Like the name indicates, it consists of three layers: a two-layered acetate rim divided by the steel frame, which serves as the third layer. The unique tricolour look opens for very diverse colour combinations; from classic to playful and bold and active.

TRIPLE comes in three different shapes: a female rectangular size 51, a modern sporty rectangular size 53, and a bigger rectangular size 57.

With this launch we add new shapes and colours to the popular concept, DUAL. It is created in Stainless Steel, which allows the handpicked acetates to properly shine through. The duality between the two materials, has given DUAL its name, and the combination leaves a light expression.

For the female we keep on to the wide colour range, but this time in beautiful demi and gradient acetates. The new, round panto comes in solid, fresh colours.

TWIST is feminine, Danish design at its best. The titanium concept may seem simple at first, but take a closer look, and the beautiful, twisted detail on the temple will come into sight. TWIST has a subtle level of detail - refinement without ever being too much.

TWIST comes in three various shapes. The light titanium makes it comfortable to wear, and the acetate end-tips in matching colours complete the feminine look to perfection.

The bigger, the better, and we are proud to welcome this Grand Danios of Danish eyewear design. The masculine and solid concept is simply impossible to overlook and will provide new possibilities for the customers who usually have troubles finding eyewear that is big enough.

Everything is just bigger with GRANDD; from the volume of the acetates, the thickness of the rim, the height of the temples, and the customized 5-barrel hinge that adds even more weight to this sturdy concept.

Get ready to GLOW, because this feminine and colourful acetate concept can light up any day. The custom-made lamination in vertical layers on the front is repeated on the temple tips, and this gives GLOW a complete look.

This concept is defined by the handpicked acetate combinations, which include both gaudy colours and more tone in tone. This combined with four very different shapes, makes GLOW a wide concept with broad appeal.

STRIKE is a true ProDesign classic. Perfect for the man, who never compromises on the quality of his eyewear. The three classic shapes will appeal to many and provide a safe look. However, the broad colour selection makes it possible to stand out from the crowd if wanted.

It is the small, coloured line that gives STRIKE its name. This little detail adds character to the concept, but it is still so delicate that it does not attract too much attention.  

SQUARE is a pleasure to wear. The classic metal concept with smooth acetate end-tips and nucrel nosepads in a lightweight and flexible frame wins on both comfortability and level of detail. The small square feature on the end piece adds extra finesse and has given SQUARE its name.
The lightweight frame in Stainless Steel sheet has natural flexibility. Now we expand the collection of this popular concept with three new shapes in four different colours each.

Elate is characterised by its monotone fronts which are complemented by custom made faded demi acetate temples. Our three feminine shapes are defined by their upward-pointing edges and gloss finish. The male models are matte and subdued, providing a modest and confident look.

Take a BOW for this color explosive and timeless design! We are proud to introduce a completely new titanium concept which adds lots of vibrant spring colors and playfulness to the collection. The characteristic of a bended end piece adds color details to the front which has given BOW its unique name

With its simple and minimalistic look, DISC is the comfortable and light choice for eyewear. Great design sometimes takes time, and it has taken several years to refine this specially designed hinge to perfection. The acetate and stainless steel are perfectly aligned, and the hinge is a visual eyecatcher, a simple and beautiful construction, which creates a perfectly formed circle when seen from above.

With an organic flow and delicate color play, WING is the super feminine choice of eyewear. A well-balanced and worked-through concept based on a custom-made 3-layered acetate. The feminine, wavy milling at the end tip and temple allows the different layers to shine through and is simply an eye-opener. The color range is wide, as WING offers both popping eye-catchers as well as subdued choices.

Do not give up on a classic, because great design never goes out of style. To celebrate our 50th anniversary we have been going through our back catalogue. Here we found inspiration to FILL, which is a refinement of one of our previous bestsellers. FILL is defined by its sophisticated craftmanship and costume-made acetate lamination.

You know the concept. QUADRA is here to stay… and now two new shapes are introduced: A small trapeze and a large panto. They’re based on existing shapes but with brand new colors. The frame is Prodesign in every aspect. The pleasing and subtle exterior color is highlighted by the vibrant inside colorway – providing the frame with the character and originality we’re known for. Both two-tones and more bold color combinations is offered in this concept.

The little colour-blocked stripe adds a sporty and playful look to this subtle shape and has given RACE its
name. This is already a popular concept, and with this launch, we have added two new small-sized shapes: a
small half-rim and a classic rectangular. All with sporty colours and details just like the original RACE, allowing every man to find his favorite choice

The custom-made titanium temple makes SWEEP unique. It is cast in one piece and leaves the wearer with a dynamic and sporty look. SWEEP has taken its inspiration from a hockey stick confidently sweeping over the ice, strong and durable.

With this launch we add new shapes and colours to the popular concept, DUAL. It is created in Stainless Steel, which allows the handpicked acetates to properly shine through. The duality between the two materials, has given DUAL its name, and the combination leaves a light expression.

For the female we keep on to the wide colour range, but this time in beautiful demi and gradient acetates. The new, round panto comes in solid, fresh colours.

SQUARE is a pleasure to wear. The classic metal concept with smooth acetate end-tips and nucrel nosepads in a lightweight and flexible frame wins on both comfortability and level of detail. The small square feature on the end piece adds extra finesse and has given SQUARE its name.
The lightweight frame in Stainless Steel sheet has natural flexibility. Now we expand the collection of this popular concept with three new shapes in four different colours each.