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When IRIS first launched almost 20 years ago, it took the world by storm. This super feminine concept with laser cut ornamentation is a piece of eyewear jewelry, exclusive and decorative in its level of detail. Not only the customers loved it, in 2006 IRIS - 5104 was nominated for a Silmo d´OR.

One frame. Multiple opportunities. We’re introducing SWITCH. SWITCH: A minimalist metal frame with two clean adjustable screws and a multitude of different frame tops. The choice is yours.

Switch. Now, switch again. Ready, set, switch. With SWITCH you can choose your own style. Celebrating the power of durability and of choosing your own way:

American born Gail Spence is an innovator. At the age of 20, Gail’s interest in the Scandinavian design mentality made her move to Denmark to pursue a dream of becoming a jeweler. Here, she started to explore the limits and opportunities of her craft by producing jewelry from untraditional materials such as high-quality metals.

In 1987, Gail developed her iconic aluminum frames, comprising a unique and daring style that simply couldn’t go unnoticed. It was only natural for Prodesign to join Gail in producing and launching such a defining piece of eyewear. The result is a striking combination of two worlds: The colorful and expressive American mentality meeting the Danish devotion to form and function.

Now, our collaboration is being resumed. In 2021, we’re relaunching the recognizable No. 1 with a new and contemporary take on the iconic frame. Additionally, our design team have worked closely with Gail to create two new shapes with innovative temple structures that provide the frames with a natural flex and unique expression – inspired by the original.