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When we started Prodesign in 1973, we knew that we wanted to create progressive and visionary frames. Frames that stood out. Ways for the modern individual to truly express themselves – representing what was coming more than what already existed. That kind of daring philosophy has now become our trademark.

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Almost 30 years ago a new kind of frame saw the light of day. A frame that made an entire industry turn its heads, while posing a question: What if the same piece of eyewear could change completely – depending on the occasion or even your mood? The answer was an adaptive design piece, that enabled everyone to express themselves in the moment.