For 50 years Prodesign has equaled high-quality eyewear. With a confident and experienced approach that is deeply rooted in our proud, Danish design history, we have created go-to eyewear across generations, fashion preferences, and country borders. 

This season we shake things up a bit in the name of diversity, when we introduce new, bold colours and shapes to some of our most classic concepts. By adding popping purple, gaudy green, and over-the-top orange to the collection, we break our own boundaries and challenge the usual procedures. Prodesign is already known for its ability to target a wide range of individuals, and with the January 2023 launch we wish to attract even more, without ever compromising on our strong, Danish DNA. Prodesign is firmly anchored in Denmark, and with this launch we even introduce a concept that is named after our beloved hometown, Aarhus. 

To celebrate our 50^th anniversary, our designers have looked through the enormous back catalogue. They found some of the old, treasured classics, gave them new, bold colours and shapes, and made them ready for return in 2023. We are very much looking forward for you to meet them.

Do not give up a classic - great design never goes out of style!