Sun
Essential

Essentials for everyone

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Danish Heritage

Nordic urban lifestyle

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Axiom

Modern designs with flawless precision

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Sun

Nordic urban

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FRAME YOUR OWN STORY


Prodesign was founded on the firm belief that eyewear can be so much more than its function. Ever since our beginning in 1973, we’ve  combined a deep expertise in optics with a strong focus on design – shaping and refining every frame until the expression is just right.
It’s in the intersection between skilled craftmanship, profound knowledge and visionary ideas that the right frame is created. Our collections are broad in variety, yet always special. Innovative and distinct or simply classic design – because working with no middle ground is our signature. Throughout time we’ve proven that iconic eyewear can arise solely from working with quality materials with slight refinements – or a bold willingness to dare and do the unexpected.

To us, every frame should tell a story. Yours.

AUGUST LAUNCH A/W 22

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