Collection
Danish Heritage
The Danish Heritage collection is inspired by nordic design and culture - celebrating striking simplicity and timeless choices. Every frame in the collection is picking up on urban style trends, providing concepts that are both edgy and bold or raw and minimalistic. Danish Heritage is worn by a wide variety of urban dwellers, creatives and culturally conscious people - looking for eyewear designs that are everlasting, yet driven by what’s next.
Nordic urban lifestyle
HERITAGE
HERITAGE takes classic acetate craftsmanship and sharpens it with bold precision. Each frame features signature detailing from the clean cutlines on the end pieces to the two-pin front and temple accents. The engraved facets fade and reappear around the temple for a sculpted, dimensional effect, and the 5-barrel hinge adds both strength and substance. With three distinct shapes: An oval, a square, and a rounded square and four rich acetates that play with light and depth.
PREMIUM
PREMIUM is all about refinement in form, material, and finish. Crafted in full titanium with a sleek matte surface, the frame feels as premium as it looks. The design plays with timeless silhouettes: a panto, a square, and an aviator. Each one balanced and unisex. From tinfoil logos on the temple tips to the custom nosepads with added grip, every detail is executed with quiet precision. With galvanic colour options like silky gold, silver, and gunmetal, PREMIUM is clean, confident, and unmistakably Prodesign.
AROS
Building on the success of AROS 2, we introduce AROS 5 — a scaled-up version of the iconic shape, made for those who want the same clean expression in a larger size. With the same titanium construction and signature detailing, this new addition brings balance and confidence to broader faces or those who prefer a bold, statement-making style. AROS 5 is available in Prodesign’s bestselling deep titanium tones, staying true to the concept’s understated character. In this launch, we also introduce new colour updates for existing styles, including a toned-down grey/blue on AROS 2.
4790
The THIN ACETATE collection expands with the return of classic Prodesign shapes, now reintroduced in a wider selection of timeless colours. Crafted with a thin, lightweight acetate structure, this unisex concept embodies the essence of Danish Heritage — understated, effortless, and refined. From matte black to grey crystal and classic Havana, the most requested bestsellers are back, alongside new shades that elevate these signature designs. THIN ACETATE is a blend of heritage and modernity, bringing Danish design simplicity to life in every frame.
4789
The THIN ACETATE collection expands with the return of classic Prodesign shapes, now reintroduced in a wider selection of timeless colours. Crafted with a thin, lightweight acetate structure, this unisex concept embodies the essence of Danish Heritage — understated, effortless, and refined. From matte black to grey crystal and classic Havana, the most requested bestsellers are back, alongside new shades that elevate these signature designs. THIN ACETATE is a blend of heritage and modernity, bringing Danish design simplicity to life in every frame.
4772
The THIN ACETATE collection expands with the return of classic Prodesign shapes, now reintroduced in a wider selection of timeless colours. Crafted with a thin, lightweight acetate structure, this unisex concept embodies the essence of Danish Heritage — understated, effortless, and refined. From matte black to grey crystal and classic Havana, the most requested bestsellers are back, alongside new shades that elevate these signature designs. THIN ACETATE is a blend of heritage and modernity, bringing Danish design simplicity to life in every frame.
4770
The THIN ACETATE collection expands with the return of classic Prodesign shapes, now reintroduced in a wider selection of timeless colours. Crafted with a thin, lightweight acetate structure, this unisex concept embodies the essence of Danish Heritage — understated, effortless, and refined. From matte black to grey crystal and classic Havana, the most requested bestsellers are back, alongside new shades that elevate these signature designs. THIN ACETATE is a blend of heritage and modernity, bringing Danish design simplicity to life in every frame.
THIN
The THIN ACETATE collection expands with the return of classic Prodesign shapes, now reintroduced in a wider selection of timeless colours. Crafted with a thin, lightweight acetate structure, this unisex concept embodies the essence of Danish Heritage — understated, effortless, and refined. From matte black to grey crystal and classic Havana, the most requested bestsellers are back, alongside new shades that elevate these signature designs. THIN ACETATE is a blend of heritage and modernity, bringing Danish design simplicity to life in every frame.
EXTRUSION
EXTRUSION introduces a fresh twist to the classic oval shape with its new EXTRUSION 2 model, available in five characteristic Danish Heritage acetate colors. This launch also features a transparent grey and blue for the existing EXTRUSION 1, adding modern flair to this timeless design.
CUT
CUT continues to be an important part of the Danish Heritage collection — and we’re introducing two new shapes to our well-known concept: CUT 6 and 7. The frames are still made entirely from prime acetate and characterised by their unmistakable facet running from the end piece and all along the temple. Get both new models in four new colours — from classic bestsellers to a dash of fresh color in amber and petroleum.