Based in Aarhus since 1973, ProDesign is a true pioneer of the Danish eyewear industry. After nearly 50 years of ground-breaking innovation, we continue to deliver dynamic, cutting-edge eyewear concepts that
combine functionality with creative expression while remaining devoted to our design heritage.
With a strong focus on functionality, clean lines and good craftsmanship, ProDesign has established a reputation for comfortable yet stylish eyewear. True to our Danish design heritage, this season’s collection is a seamless fusion of form and function. Nordic colour palettes and design traditions inspired by nature and geometry are at the core of our new range of masculine, feminine and unisex frames. With exposed technical details and awe-inspiring aesthetics, innovative new solutions, signature hinges and novel combinations of high-quality materials, each frame is a masterpiece of original design that pays homage to our heritage while embracing the future and conveying a strong sense of optimism.